한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제19권5호
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- Pages.713-722
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- 1995
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
의복착용상황의 유형에 관한 연구
A Typology of Apparel Usage Situations Among Female Consumers
초록
The purpose of the study is to investigate the types of apparel usage situations percieved by female consumers. Data (N=132) were collected via a questionnaire developed on the focused stoup interviews and previous studies. By multidimensional scaling (MDS) analysis, two dimensions of perceptual criteria on apparel usage situations are identified: formality, and normative aspects of apparel style. Results indicate that apparel usage situations perceived by female consumers can be classified into four major types: (1) Formal-Normative Situations, (2) Informal-Normative Situations, (3) Informal-Normless Situations, and (4) Formal-Normless Situations.
키워드