The Effect of Clothing Type and Facial Attractiveness of Men Clothed on Impressions (ll)

남성 의복착용자의 의복유형과 얼굴의 매력성이 인상에 미치는 영향(II) -직업관련특성 및 외모특성 추론을 중심으로-

The purpose of this study was 1) to investigate the effect of male clothing type and facial attractiveness on the subjects' inferences of occupational and appearance characteristics for the wearers. The subjects 'inferences of occupational and appearance characteristics for the wearers were measured by means of semantic-differential scales and open-ended questionnaires. The stimuli were composed of 18 color photographs which were made of 3 levels of facial attractiveness in combination with 6 types of clothing. The subjects were 216 male and 216 female university students. The results were as follows: First, the responses to the semantic-differential scales were factor analyzed to identify the underlying constructs of occupational characteristics. As the result, 4 factors were emerged. The first factor was interpreted to Appearance·Ability, the second, Individuality, the third, Dominance, and the fourth, Naivety. Second, the type of clothing influenced on all the 4 factors, and was more influencial than the facial attractiveness which influenced on the 3 factors except the Naivety factor. Third, There were differences perceptions for the wearers beteen subjects 'sex type; The male subjects perceived for the wearers with categorization more exactly than the female's. Fourth, there were accordances between free-association and inference in semantic-differential scales for the wearers.