한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제19권1호
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- Pages.104-114
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- 1995
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
상설할인 매장 애고 소비자의 구매성향, 상점속성 중요도 및 정보원 이용 연구
A Study on the Shopping Orientations, Importance of Store Attributes and Use of Information Sources for Outlet Store Patronage Consumers
초록
The purpose of this study were 1) to classify the consumer of outlet stole according to their patronage, 2) to investigate the differences between the patronge group and non-patronge group in 3 purchase behavior variables (shopping orientations, importance of store attributes, use of information sources) and demographic variables, and 3) to find out the reasons why consumers prefer outlet to department store's bargain sales (including clearance sales). The questionnaires were administered to 344 women living in Seoul, and the methods used to analyze the data were frequency, factor analysis, 1-test,
키워드