A Study on the American Hippies and Their Fashion

American Hippie와 그 복식에 관한 연구

  • 서유리 (이화여자대학교 가정과학대학 의류직물학과) ;
  • 조규화 (이화여자대학교 가정과학대학 의류직물학과)
  • Published : 1995.03.01

Abstract

This study, on the American hippies and their fashion, is composed of an examination of the following; the social and cultural circumstances of America in the late 1960's, the charac? teristics of the hippies that appeared in the midst of the foresaid background, how those factors materialized in the hippies' distinctive fashion and how they influenced tahion to come. The hippies were composed of the young generation that revolted against all general conventional values of American society and seceded from it, seeking for the ideas of love and freedom. They expressed their newly defined culture-rock music based on drug culture, psychedelic art, rejection of an established society and ethnic tastes that sprang up from nostalgia concerning nature-by means of their own distinctive fashion. And as a revival of the hippies' fashion, neo-hippie and grunge fashions newly appeared in the F /W season of 1992 and afterwards, adding fresher and more abundant sensibility to the original image and layered look of the hippies. The hippies' fashion has not only played a significant part in modem fashion history but will continue to exert its influence in the 1990's as the hippies generation are presently the center of American culture and leaders of world culture. In conclusion, various sorts of "individ- uality" and "the pleasure in the wearing itself" expressed by the original layering of the hippies' fashion presents new promise in the coming development at fashion.

Keywords