중요도(重要度)-성취도(成就度) 분석(分析)에 의한 대전시(大田市) 녹지환경(綠地環境) 기능(機能) 평가(評價)

Use of Importance-Performance Analysis to Evaluate Open Space Environment functions in Taejon City

This study examined Public Evaluation for functions of urban open space environment using a marketing strategy called Importance-Performance analysis. 12 main function attributes for urban open space environment were selected 150 respondents were sampled in Taejon city by personal interview. Ratings used mean values from a seven-point scale. Results were then graphically displayed on an easily interpreted two-dimensional 'Action Grid'. Generally Importance Ratings were high, but Performance Ratings were low relatively for various open space environment functions. In air pollution control function the difference was the most large. The results of rating scale analysis indicated repondents' sexual and residence period difference.