한국농촌생활과학회지 (Korean Journal of Rural Living Science)
- 제5권2호
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- Pages.145-157
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- 1994
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- 1226-2447(pISSN)
소비자 상황에서 나타난 대학생들의 의사 소통 행태와 구매 행동 만족도
Communication Patterns and the Satisfaction with Buying Behavior in the Consumer Situation among University Students
초록
This article explores : 1) the communication practices with the sellers and 2) the satisfaction with buying behavior of the 217 university students. As a result, there were the tendency of open expression about themselves and the possitive evaluation of their consumer ability related to the communication in the consumer situation. The differences between males and females were found in the aggressiveness, the non-assertiveness, and the responsibility between consumers and sellers. The satisfaction with buying behavior was significantly explained by the concertainty of the control, emotional aggressiveness, self-evaluation, and belief and the responsibility between consumers and sellers.