한국조경학회지 (Journal of the Korean Institute of Landscape Architecture)

  • 제22권3호
  • /
  • Pages.1-12
  • /
  • 1994
  • /
  • 1225-1755(pISSN)
  • /
  • 2288-9566(eISSN)
한국조경학회 (The Korean Institute of Landscape Architecture)
권호 표지

서울시내와 근교에 위치한 당일여가용 Recreation시설의 선택행동 확정에 관한 연구 : Generalized Logit Model의 적용

Destination Choice Behavior for Recreation Areas : Application of Generalized Logit Models

  • 홍성권 (건국대학교 농과대학 원예과학과)
  • 발행 : 1994.10.01
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study was carried out to identify destination choice behavior for one-day use recreation areas. Previous positioning study was utilized to select 4 study areas, and the secondary data were used for logit analyses. The Hausamn-McFadden test for IIA was conducted to examine whether conditional logit models are valid methodology for this study. The results revealed that IIA assumption among the study areas was violated; therefore, generalized binomial and generalized multinomial logit models were used in this study. In the binomial logit analysis, 2 to 5 independent variables were included in the models: their $\rho$2 values were from 0.1to 0.323, and accuracy of predictions were from 65.38 to 79.86 percent. In the multinomial logit analysis, 4 independent variables were included in the model: its $\rho$2 value was 0.207, and accuracy of prediction was 45.82 percent. The results showed that the conditional logit should be used with caution because of the IIA assumption. Several suggestions were described, mainly due to utilization of the secondary data for this study.

키워드

참고문헌

  1. 觀光地 類型別 利用集團의 需要決定에 關한 硏究 : 로짓模型의 適用을 中心으로 朴世宗
  2. 韓國造景學會誌 v.16 no.3 社會厚生函數를 利用한 最適 都市公園 計劃에 關한 硏究 徐周換
  3. 大都市 住民의 近隣 餘暇活動 選擇模型 設定에 關한 硏究 : 서울을 중심으로 李尙雨
  4. 家口特性에 따른 住居選擇에 관한 硏究 韓東根
  5. 韓國造景學會誌 v.22 no.2 當日餘暇用 Recreation施設의 포지셔닝에 關한 硏究 : 서울市를 중심으로 洪性權
  6. 韓國造景學會誌 v.21 no.4 公園利用者 硏究時, Follow-Up技法이 郵送調査法에 미치는 影響에 關한 硏究 洪性權
  7. 韓國造景學會誌 v.19 no.3 都市公園 利用者의 目的地 選定에 關한 硏究 洪性權
  8. Understanding Atitudes and Predicting Social Behavior Ajzen, I.;M. Fishbein
  9. Linear Probability, Logit and Probit Models Aldrich, J. H;F. D. Nelson
  10. Consumer Behavior and Marketing Action Assael, H.
  11. Journal of Leisure Research v.15 no.1 Toward an understanding of variability in satisfaction within activities Buchanan, T.
  12. Economic Geography v.51 no.4 A behavioral model of consumer spatial decision making Cadwallader, M.
  13. Journal of Travel Research v.23 no.4 The use of requested promotional material by pleasure travelers Etzel, J, J.;R. G. Wahlers
  14. Journal of Leisure Research v.30 no.3 Integrating activity patterns into destination choice models Fesenmaier, D. R.
  15. Journal of Marketing Research v.16 A Comparison of two logit models in the analysis of qualitative marketing data Flath, D.;E. W. Leonard
  16. Journal of consumer Research v.5 Conjoint analysis in consumer research:Issues and outlook Green, P. E;V. Srinivasan
  17. Gravity and Spatial Interaction Models Haynes, K. E.;A. S. Fotheringham
  18. Land Economics v.58 no.4 The appropriateness of conditional logit for the modeling of residential fuel choice Hartman, R. S.
  19. Department of Economics Specification test for multinomial logit models, working paper Hausman, J. A.;D. McFadden
  20. Applied Discrete Choice Modeling Hensher, D. A.;L. W. Johnson
  21. Journal of Mathematical Psychology v.15 The choice axiom after twenty years Luce, R. D.
  22. Journal of Marketing Research v.21 The use of linear logit models in marketing research Malhotra, N. K.
  23. Frontiers in Econometrics Conditional logit analysis of qualitative choice behavior McFadden, D.(ed.);Paul Zarembka
  24. Journal of Business v.53 no.3 Econometric models for probabilistic choice among product McFadden, D.
  25. Journal of Marketing Research v.18 Context-induced parameter instability in a disaggregate-stochastic model of store choice Meyer, R. J.;T. C. Eagle
  26. Applied Linear Regression Models Neter, J. W. W.;H. H. Kutner
  27. Journal of Leisure Research v.14 no.1 Multiple-use site demand analysis:An application to the boundary water canoe area wilderness Peterson, G. L.;D. H. Anderson;D. W. Lime
  28. Leisure Science v.6 no.1 A behavioral urban recreation site choice model Peterson, G. L.;J. F. Dwyer;A. T. Darragh
  29. Journal of Environmental Economics and Management v.13 Specification of the logit model;The case of valuation of nonmarket goods Sellar, C, C. Jean-Paul;J. R. Stoll
  30. Journal of Leisure Research v.16 no.4 A review of logit models with implication for modeling recreation choices Stynes, D. J.;G. L. Peterson