한국조경학회지 (Journal of the Korean Institute of Landscape Architecture)

  • 제22권2호
  • /
  • Pages.25-38
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  • 1994
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  • 1225-1755(pISSN)
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  • 2288-9566(eISSN)
한국조경학회 (The Korean Institute of Landscape Architecture)
권호 표지

주제공원 서비스질의 측정 척도 개발에 관한 연구

Development of a Multi-Item Scale for Measuring Theme Park Service Quality

  • 엄서호 (경기대학교 관광개발학과)
  • 발행 : 1994.07.01
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초록

Service quality is defined as the perceived difference between performed service and expected service. In this paper, theme park service quality is conceptualized in relation to consumer's total satisfaction on theme park visitation. A 20-item scale was constructed to measure Theme Park Service Quality. The following four steps were employed in developing the service quality measure: 1)identification of service quality dimensions, 2)development of scales from a set of items describing the dimensions, 3)empirical verification of the scale's construct validity which refers to dimensionality, convergent validity, and nomological validity, and 4)confirmation of the utility. The scale was found to be an empirically valid and reliable evaluation tool for service quality enhancement. In addition, the scale would be an useful criterion for market segmentation and positioning.

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참고문헌

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