Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 18 Issue 3
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- Pages.311-326
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- 1994
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
The Effect of Contexts, Clothing Cues and Perceiver's Age on Male Impressions.
상황, 의복단서 및 관찰자의 연령이 남자 의복착용자의 인상에 미치는 영향
Abstract
The purpose of this study was to identify 1) the effect of two contexts (job interview, Informal outing) and clothing cues (type, style, color) on male impresssions 2) the effect of perceiver's age on male impressions created by the clothing cues and contexts. The subjects consisted of 256 male undergraduate students and 256 middle-aged men. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 8 color photographs of drawings of a male figure in clothing which were manipulated in two levels, each of three clothing cues including type, style and color. The experimental design was full factorial design of
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