의복의 친숙성과 의복인상평가의 변화

The aim of this study was to inspect the change of the evaluation scores of the clothing according to the numbers of simple exposure. Two cuts of slides representing a 29-years old female figure clothed either in formal suits or in casual were shown to 41 college female students majoring in clothing and textiles. Questionnaire consisted of 9-point bipolar semantic differentials was given out at 1, 3, 5, 7, 9 times of slide exposure. Results were : 1. The evaluation score was the highest after 3 times of exposure . At after 5 times of exposures the score decreased abruptly and increased slightly thereafter. 2. Th evaluation score of the formal suit was higher at the first exposure , but the casual acquired higher score after 3 times of exposure and maintained the superiority thereon. 3. The final score of evaluation of clothing was most similar with the score of after-7-times of exposure, but was almost similar with that of after -5-times of exposure.