The Adoption of Information Technology and the Organizational Transformation Strategies : A Case of Computerized Typesetting Systems

정보기술의 도입과 조직변신 전략: C사의 신문 자동제작시스템 사례

It has been asserted that information technology (IT) is being exploited by a number of corporations for strategic advantage. The successful implementation of an organization-wide IT, however, not only depends on its strategic and technological feasibility, but also on the effectiveness of organizational transformation strategies. In this case, the organizational transformation strategy and its success for the adoption of computerized typesetting systems (CTS) by one of the largest Korean newspaper companies, are described With an analysis on the Korean newspaper industry, the case explains the internal and external pressure towards the introduction of the new information technology and its development process. It also provides the architecture and operational mechanism of the CTS. Finally, the case analyzes the impact of the system on the competitive behaviors of the rivals in the industry.