편의점 이용객의 식품이용실태 및 인식과 만족에 관한 연구 -대구시내 편의점을 중 심으로-

A Study on the Pattern of Shopping, the Level of Customers' Cognition and the Level of Satisfaction for Foods Sold in "24-Hour Market Store" in Taegu City

The purpose of this study is to examine the level of customers' cognition, the patterns of shopping and the level of satisfaction for foods sold in "24-hour market stor", and thus to provide a guideling for establishment of 24-hour market store", and thus to provide a guideline for establishment of 24-hour market store, development of Korean-style food, and enhancement of desirable habit of eating. The study conducted a survey for the young customers (13-19 years old) and the old customers (20-38 years old), the residents in Tague City, for the period Sept. 1-Sept.30. The survey administered to a total of 700 respondents, and finally received 646 ansers. Data analysis incorporates Chi-square test, univariate analysis, Scheffe's test, and correlation analysis, running SPSS Pc+(Statistical Package for Social Science). The results were drawn as follows: In terms of the level of cognition, results show a high level in the aspects of availability, convenience, time-saving in cooking, a variety of goods, easy custody: a medium level in the aspects of taste and sanitation: a low level in the aspects of cheapness and import of foreign food, In terms of customers' shopping patterns, the results show that the respondents answered the most convenience in 24-hour open and nearby location. Shopping was mostly done during the evening time between 18:00 and 22:00, and frequently during the mid-night time. Most of the residents needed a high level in the price. in terms of the level of customers' satisfaction, the results show a high level in the aspects of convenience, packing, and variety ; a medium level in the aspects of taste and sanitation ; a low level in the aspects of nutrition, price, import of foreign goods.