A Study on the New Product Forecasting Methodology

신제품 수요예측 방법론 연구

It is commonly accepted that the demand forecasting data play a vital role in deciding strategic variables such as the optimal market entry time, the price structure and the production capacity etc. In case of the new product, however, it is hard to apply the well known regression-type methodologies. In this study, we survey the characteristics of various types of new product demand forecasting(NPDF) methodologies which are useful in case the historical data are not available. Further, we explore the possibility of incorporating the NPDF methodologies and develope the unified infra-structure of the NPDF methodologies. Finally we propose an integrated prototype of the NPDF model.