한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제16권1호
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- Pages.137-146
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- 1992
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
의복구매시 소비자 의사결정 스타일과 개인의 학습스타일에 관한 이론적 연구
A Study on the Consumer Decision-Making Styles in Purchasing Apparel as a Function of Individual Learning Styles
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원명심
(건국대학교 예술대학 의상디자인학과)
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Won Myung Sim
(Dept. 'of Apparel Design, College of Art, Kon-Kuk University)
- 발행 : 1992.02.01
초록
As a preliminary work for the interrelations between individuals' learning style and their consumer decision-making styles in purchasing apparel, its theoretical backgrounds were reviewed. Several major approaches to measuring and characterizing learning styles were theories of Hunt, Schroder, Kolb, and sproles. - Relevant literature suggests several consumer decision-making styles including Morchis' and Sproles'. Researches on the practical' implication of theoretical learning styles model in the area of consumer decision-making styles were also explored.
키워드