A Study on Urban housewives' Motivation of leisure Activity

도시주부의 여가활동 동기에 관한 연구

The purpose of this study are to identify dimensions of leisure motivation of urban housewives. to segment hose wives according to their leisure motivation type and to find out the characteristics of each group. Sample of survey are 574 married women under age 60 living in Seoul. data collected by questionnaire and interview were analyzed through statistical method including factor analysis. ANOVA, Duncan test, MCA and cluster analysis etc. Major finding are as follows; 1) Urban housewives' motivation for leisure activity is composed of self-developmental, relaxatonal, social, family-oriented and imitational dimensions. 2) Main determinants of wives' leisure motivation are their age, education, job, stage in family life cycle. number of family members and household income. Their Sex role personality traits also have effect. 3) The urban housewives' leisure motivation is strongly correlated with their participation in leisure activity. 4) According to the factor scores of each motivation dimensions, subjects can be grouped to 4 typed by use of cluster analysis technique. They were named as Leisure-Indifferent type, Little-Leisure-Seekers. Passive-Leisure-Seekers and Active-Leisure-Seekers. Each of these groups showed different features in socio-demographic factors. different personality traits, and different leisure behavior. For and urban housewife, the most important need for leisure is developing herself. Rest. social life and family are important for leisure, too. Imitation is another reason. Groups with different combination of leisure motivation seem to have different resource and personality. These results have implication for futuer leisure plan for them.