비선형 가격정책에 의한 생산자와 다수 구매자간의 양 계층 재고관리모형

Two-echelon inventory model for a manufacturer with multiple customers through nonlinear pricing

The efficiency of marketing channel of distribution between a manufacturer with several customers can be increase by influencing the order quantity of customer. Manufacturer reduces average inventory holding cost by penalizing the large order quantity from the customer. Such a penalty is significant only if the manufacturer's unit inventory holding cost is relatively large. Conditions under which such penalizing can be beneficial to both parties are derived.