Population Learning with Coercive Isomorphism in the Korean Business Groups: A Comparison between the Samsung and Hyunda Group

한국 기업진단의 강제적 동질성(isomorphism)을 수반한 모집단학습: 삼성그룹과 현대그룹의 비교

The Purpose of the current study is to understand population learning with coercive isomorphism in the Korean Business Groups. Can we observe isomorphic phenomena by coercive isomorphism? Why do these happen? What mechanisms are embedded in the coercive isomorphism. To answer these questions this study focused on the two Korea's largest Chaeblos the Samsung and Hyundai. An empirical study to compared daily routines used in these two Chaeboles and contents analysis on the founders' characteristics were performed. Three major mechanisms were suggested as main processes to impact the formation of the coercive isomorpism in the two Korean Chaebols. Research implications were discussed at the end of study.