한국경영과학회지 (Journal of the Korean Operations Research and Management Science Society)

  • 제16권1호
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  • Pages.45-58
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  • 1991
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  • 1225-1119(pISSN)
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  • 2733-4759(eISSN)
한국경영과학회 (The Korean Operations Research and Management Science Society)
권호 표지

경쟁 환경하에서의 내구재의 판매예측에 관한 연구 : 소비자의 반응 및 제품대체에 의한 영향

Sales Forecasting of Competing Durable Products : The Impact of Market Response and Replacement Demand

  • 발행 : 1991.06.01
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초록

The importance of marketing mix variables, replacement demand, and competition in a new product growth model has been cited by many researchers. In this paper, these factors are integrated with an aim to model company sales of competing durables. Based on the most popular new product growth model, numerous extensions and incorporations of contributions from related research fields are tried. Model parameters are estimated by the Kalman filter. And, the proposed model is applied to the sales of four consumer durable goods. Empirical applications show the benefits, as well as the limitations of the proposed model.

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참고문헌

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