복식 (Journal of the Korean Society of Costume)
- 제14권
- /
- Pages.185-198
- /
- 1990
- /
- 1229-6880(pISSN)
- /
- 2287-7827(eISSN)
패션 의견선도자(意見先導者)의 특성(特性)에 관한 연구(硏究) - 인구통계적(人口統計的).심리적(心理的).패션 커뮤니케이션 경로(經路) 변인(變因)을 중심으로 -
A Study on Characteristics of Fashion Opinion Leaders
- 정혜영 (덕성여자대학교 예술대학 의상학과)
- Chung, Hyei-Young (Dept. of Fashion Design Duk Sung Women's University)
- 발행 : 1990.05.26
초록
The purpose of this study is to identify and profile Korean women's fashion opinion leaders on demographic, psychological and communication channels dimensions. The questionnaire was administered to 1204 students from a purposively selected. women's universities in Seoul. The data was analyzed using
키워드