대한가정학회지 (Journal of the Korean Home Economics Association)
- 제26권3호
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- Pages.189-208
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- 1988
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
소비자 만족.불만족에 관한 연구 -의복에 대한 만족과 불만족을 중심으로-
A Study on the Consumer satisfaction.Dissatisfaction
초록
Consumer satisfaction.dissatisfaction is a important concept which composes the quality of life. By minimizing consumer dissatisfaction and maximizing consumer satisfaction, the standard of living can increase. Considering consumer satisfaction.dissatisfaction as an outcome of decision-making process, consumer satisfaction.dissatisfaction is measured and the forces of determinant are analysed. Major results are; 1. The housewives are dissaisfied with their clothes particularily with ordinary clothes. 2. There is significant difference in consumer dissatisfaction according to the situational variables such as demographics and value types. 3. There is significant difference in consumer dissatisfaction according to the process variable such as disconfirmation. 4. Consumer dissatisfaction is influenced by demographics, vale types, and disconfirmation.
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