Housewives Perception Degree on Saving Goods - In Seoul Area

저축상품에 대한 주부들의 인식도 - 서울 지방을 중심으로

To survey the intensities of housewives perception on savings-goods and to suggest them some guiding direction for reasonable saving behavior, a total of 392 questionaires was distributed to housewives in Seoul. The data were analyzed in terms of frequency, percentage, x2-test, F-test and Pearson's Correlation. The Results were as follows; 1) Housewives awareness degree on savings-goods scored total average marks of 37/100 which was in the relatively low level. 2) Housewives interest degree on saving-goods scored total average marks of 70/100 which was in the fairly high level. 3) The correlation between awareness and interest degree on savings-goods was very highly significant. 4) The major information source of savings-goods was from pamphlet, TV, radio and newspaper, namely, public information. 5) Housewives perception of public information on savings-goods was very weak.