여성소비자 행동에 관한 연구

A Study on Woman Consumer Behavior

The behavior of woman consumer is changing according is its situation and includes its complexity. The complexities are being changed by the economic, psycalogical social, and cultural factors. The influence of group on the behavior of consumer -the primary, secondary, formal, informal, membership and reference group -has a great influence on the buying decision. Though manufacturers have pursued only behavior, now they must pursue the positive promotion behavior on the basis of convert behavior of current consumer's behavior. The research of consumer's behavior must be performed scicntificallyan and it must be more practical approach.