신제품에 대한 시장세분화

Marketing Segmentation of New Product

The importance of market segmentation for success in marketing new products cannot be overemphasized. The benefits of new product segmentation are many, particularly when the proper conditions for product segmentation are met. The markets for the new product can be segmented according to demographic, geographic, psychological, and product-related variables and the use of market grids. To be ultimately useful in the successful marketing of the new product, the segmentations must be of sufficient size, related to the firm's capabilities, and quantifiable.