A comparative study of labels and construction of Korean Women's ready-to-wear dresses at three different price levels

가격별에 의한 상표와 봉제에 관한 연구 -한국 여성의 겨울 드레스를 중심으로-

The purpose of this study was; (1) to examine ready-to-wear dresses to find the characteristics of labels and construction which existed at three different price levels and (2) to make the gathered information available to consumers, designers, manufacturers and the people who are concerned with ready-to-wear garments. A check sheet was made listing a wide variety of features which could cause garments to be different. For the statistical analysis. 87 dresses were used out of 116 dresses examined. Observation was made at the stores in Myung Dong, Suh-Dae Moon and No Ryang Jin in Seoul from February 16, 1978 to March 3, 1978. The findings are; 1. The average prices of high, medium and low priced levels were ${\\}54,728$, ${\\}41,448$ and ${\\}7,225$. The average price discrepancy between high and medium priced levels was ${\\}13,000$ and ${\\}34,194$ between medium and low priced levels. 2. Most of the dresses examined had labels in all three priced levels. The most informative labels were found on medium priced dresses and then high. The low priced dresses had no information which would be of help to the consumer in regard to care, size and Jiber content. 3. Most of the dresses examined were cut on lengthwise grain. The stitching of medium and high priced levels were satisfactory. The chief way of fastening threads at the end of stitching was by backtracking. $28\%$ of the low priced levels was found unappropriate in stitching number because it was too large to the fabric. Many dresses in low priced levels were not pressed well. The average hem width of low priced dresses were less than 3cm, the high 3-4cm and the medium 4-5cm. Hemming was done mostly by hand in high and medium and by machine in low priced dresses. The medium priced dresses used more linings than low and high priced dresses.