대한가정학회지 (Journal of the Korean Home Economics Association)
- 제12권2호
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- Pages.581-600
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- 1974
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
소비자 행동에 관한 연구 I - 특히 우리나라 도시주부의 소비자의식 및 소비행동을 중심으로 -
A Study of the Consumer Behavior - With Special Reference to Consumer Consciousness and Consumption Behavior of Urban Housewives in Korea -
초록
The purpose of this study is clarify consumer problem on the basis of understanding consumer behavior, that is, to make explicit the effect of economic levels and educational background upon consumer consciousness and consumption behavior. The data in this study is from a survey in 1973 by means of a questionnaire of the opinions of 200 housewives of Seoul. The
키워드