한국컴퓨터정보학회:학술대회논문집 (Proceedings of the Korean Society of Computer Information Conference)

한국컴퓨터정보학회 (Korean Society of Computer Information)
권호 표지

유튜브 영상을 활용한 지속적인 학습의향

Continuous Learning Intention Using YouTube Videos

  • 고려천 (경기대학교 글로벌비즈니스학과) ;
  • 유자양 (경기대학교 글로벌비즈니스학과) ;
  • 양교 (경기대학교 글로벌비즈니스학과)
  • Gao, Li-Qian (Dept. of Global Business, Kyonggi University) ;
  • Liu, Zi-Yang (Dept. of Global Business, Kyonggi University) ;
  • Yang, Qiao (Dept. of Global Business, Kyonggi University)
  • 발행 : 2022.07.13
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초록

Video learning through YouTube has emerged as one of the most widely used instructional methods, yet relatively little research has been conducted on YouTube video users' willingness to use or behavior, so it is important to examine how to make and keep users' willingness to continue learning and to improve their retention rate for effective online learning. With reference to perceived value theory and utilizing an ECM perspective, the authors construct a model of YouTube video continuous learning intention and investigate the influence of perceived value and satisfaction on users' willingness to use YouTube videos for continuous learning.

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