한국컴퓨터정보학회:학술대회논문집 (Proceedings of the Korean Society of Computer Information Conference)

한국컴퓨터정보학회 (Korean Society of Computer Information)
권호 표지

BRA 이론과 환경 인지 이론에 기초한 신에너지 자동차 구매 의도에 영향을 미치는 요인에 관한 연구

A Research on Influencing Factors of New Energy Vehicle Purchase Intention Based on BRA Theory and Environmental Cognitive Theory

  • 이위가 (경기대학교 글로벌비즈니스학과) ;
  • 유자양 (경기대학교 글로벌비즈니스학과) ;
  • 양교 (경기대학교 글로벌비즈니스학과)
  • Li, Wei-jia (Dept. of Global Business, Kyonggi University) ;
  • Liu, Zi-Yang (Dept. of Global Business, Kyonggi University) ;
  • Yang, Qiao (Dept. of Global Business, Kyonggi University)
  • 발행 : 2022.07.13
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초록

The purpose of this paper is to explore the factors affecting the purchase intention of new energy vehicles, utilizing the BRA and VAM models. Based on self-interest and altruism, a model for willingness to use new energy vehicles was developed. Through analysis with analytical tools such as SPSS and AMOS, we obtained the following conclusions: Perceived value, perceived entertainment, and environmental values all have a significant positive impact on the purchase intention of new energy vehicles; Perceived risk has a negative impact on purchase intention. By conducting this research, useful suggestions can be made for the formulation of enterprise strategies, and new directions and inspirations can be provided for enterprises.

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