한국컴퓨터정보학회:학술대회논문집 (Proceedings of the Korean Society of Computer Information Conference)
- 한국컴퓨터정보학회 2017년도 제55차 동계학술대회논문집 25권1호
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- Pages.99-102
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- 2017
허위·과장 의료광고 예방을 위한 제언
Solution for Prevention of illegal Medical Advertisement
- 전영주 (조선이공대학교 보건의료행정과)
- Jeun, Young-Ju (Dept. of Health Administration, Chosun College of Science & Technology University)
- 발행 : 2017.01.10
초록
illegal medical advertisement have been on the rise, and false and exaggerated medical advertising are increasing the damage to medical consumers. Therefore it is urgent to take countermeasures about this. Thus, this paper try to analyzes the characteristics of general commercial and other medical advertisements and looks for alternatives that can minimize the damage caused by illegal medical advertisements and institutional weaknesses by analyzing the regulatory trends in medical advertising.