Analysis of Digital Trust in the Era of Internet of Things

In the digital business environment, digital trust has became a key element of business compete. With the Internet of Things(IoT) development, the success of businesses that participate in the world of connected devices depends on the level of digital trust consumers have in them. This paper introduced the definition and elements of digital trust, analyzed status of digital trust in IoT era, then puts forward the countermeasure of strengthening digital trust.