Study on External Analysis of the Transfer Market of Incheon International Airport, and Its Counter Strategy

인천국제공항의 환승시장 환경분석 및 대응방안 연구

After it first opened in 2001, Incheon International Airport (IIA) has grown into a world-class airport, leaving remarkable traces, such as being the first airport to win the ASQ Airport Serivce Price for 10 consecutive years. However, ever since its birth IIA has tried to position itself as the leading hub airport of Northeast Asia. Until this day, it has not been meeting this goal, with transfer passenger numbers and transfer rates decreasing recently. This study looks at the outer environment to discover which factors affect IIA's transfer market. Through extensive research on external analysis, the study will eventually provide a counter strategy guideline for fighting back against decreasing transfer usage.