Proceedings of the Korea Contents Association Conference (한국콘텐츠학회:학술대회논문집)
- 2014.06a
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- Pages.393-394
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- 2014
How Gender and Recognition Level of a Model on Chinese Online Shopping Mall Banner Advertisement Impacts Advertising Effectiveness
- Zhang, YiJun (Graduate School of Design, Dongseo University) ;
- Kim, Se-Hwa (Graduate School of Design, Dongseo University)
- Published : 2014.06.26
Abstract
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