Proceedings of the Korea Contents Association Conference (한국콘텐츠학회:학술대회논문집)
- 2014.06a
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- Pages.347-348
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- 2014
A Study on Susceptibility to Global Consumer Cultural and Consumer Ethnocentrism to Global Brand Purchase Intention
- Song, Meng-Meng (PaiChai University) ;
- Kim, Won-Kyum (PaiChai University) ;
- Jeong, Kwang-Eun (PaiChai University)
- Published : 2014.06.26
Abstract
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