유비쿼터스 환경하의 전자상거래 증진요소

Developing Elements of E-Commerce in Ubiquitous Environment

There are other limitations on B2C e-commerce that have the potential to cap its growth rate and ultimate size. Table 1.4 describes some of these limiting factors. Some limitations may be minimized in the next decade. For instance, the price of an entry-level computer such as a netbook has fallen to $200-$300, although this still represents a substantial amount of money to many.