Study for Relation of Service Orientation of a Company, Commitment and Service-oriented Organizational Citizenship Behavior

기업의 서비스지향성, 몰입 및 서비스지향적 조직시민행동의 관계 연구

As one of the organizational behaviors that contribute to the performance of a company, we introduce 'Service-oriented organizational citizenship behavior(SOCB)'. In this study, we focus on voluntary behaviors than a formal action specified in the job description. Since Organ(1986) proposed the concept -Organizational Citizenship Behavior: OCB-, the reason that many researchers have noted OCB has been discretionary. Our purpose in this study is as follows. First, it is systematically to construct the factors affecting SOCB as a dependent variable in this study. Second, it is to test the antecedent(service orientation) and the mediating variable(service commitment). Third, our study is an attempt to understand the relationship among the variables in overall dimensions.