철도공기업의 환경적응패턴이 마케팅역량에 미치는 영향: 코레일과 지하철조직의 비교연구

The Effects of the Environmental Adaptation Pattern of the Railway Public Enterprises on the Marketing Capabilities: A Comparative Study on Korail and Subway Firms

  • 신택현 (서울과학기술대학교 공과대학 산업정보시스템공학과) ;
  • 김성호 (서울도시철도공사 고객서비스 본부)
  • 발행 : 2011.10.20

초록

The purpose of this article is to highlight the relationships among market orientation, environmental turbulence, marketing capabilities, and organizational performance in railway industry(616 participants). Major findings are: 1) market orientation showed a significant effect on marketing capabilities, and organizational performance, 2) environmental turbulence functioned as a moderator not to organizational performance, but to marketing capabilities, 3) and marketing capabilities showed a strong effect on organizational performance. These findings imply that market orientation, as well as marketing capabilities, are so essential for creating a supreme performance in the railway industry.

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