대한안전경영과학회:학술대회논문집 (Proceedings of the Safety Management and Science Conference)
- 대한안전경영과학회 2008년도 추계학술대회
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- Pages.115-129
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- 2008
고객 행동 유형에 따른 지각된 품질에 관한 연구 -이동통신을 중심으로-
The Study of a the Perceived Service to the Customer's Action Pattern -Focus on the mobile telecommunication Service-
초록
The importance of perceived quality and brand loyalty is increasing recently both domestic and foreign. So many papers perform research on service quality and brand loyalty. Today, there is the rapid growth in the Korean mobile telecommunications service market. But mobile telecommunications service companies don't pay full attention to customers' attitude and brand loyalty. This paper shows why Korean mobile telecommunications service companies have to focus on Brand Loyalty. This paper investigates the relationship among perceived quality, attitude and brand loyalty in the area of mobile telecommunications service.
키워드