한국산업정보학회:학술대회논문집 (Proceedings of the Korea Society for Industrial Systems Conference)
- 한국산업정보학회 2008년도 추계 공동 국제학술대회
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- Pages.457-462
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- 2008
Social Influence on Knowledge Worker's Adoption of Innovative Information Technology
- Yang, Hee-Dong (College of Business Administration, Ewha Womans University) ;
- Moon, Yun-Ji (College of Business Administration, Ewha Womans University) ;
- Rowley, Chris (Cass Business School, City University)
- 발행 : 2008.10.31
초록
User perceptions toward information technology (IT) are crucial to successful implementation. The purpose of our study is to improve the understanding of the impact of social influences on different types of users' perceptions and adoption of IT. To do this our study refines and expands the operationalization of the social influence construct to include four components: "subjective norm", "image","visibility", "voluntariness". We use this to examine influences by type of user (knowledge worker versus university student) and IT (innovative versus mature). The key finding is that when knowledge workers consider adopting innovative IT they are sensitive to general perceptions of its usefulness. Our results have implications for management enquiry and practice.