Abstract
Reduction of $CO_2$ emission is one of major issues in the whole industries, especially transport system. Railroad companies in the advanced countries such as EU, Japan, etc. have made great efforts on the improvement of their systems including energy sources, operational efficiency and PR of achievement resulted. Recently, to emphasize the environment-friendly characteristics of the railroad as public transport, the importance of PR is emerging. The achievements were listed in annual, sustainability and corporate responsibility reports. And the superiority of railroad in $CO_2$ emission can be confirmed in web sites and simple advertizing materials. In this study, we proposed the PR programs of achievement and ongoing works in Korean railroad through the case studies on web-based and off-line programs of railroad companies in EU and Japan.
