한글 글꼴과 감성 표현어 사이의 수량적 상호관계에 관한 연구

A study of quantitative correlation between hangul font and the emotional expressions

This study aims to suggest basic materials to develop an emotional font for future Hangeul font development plan by investigating emotional reaction displayed through the subjects and by quantifying its contribution of the stimulation elements causing such reaction. For this, a survey of 150 university students who are currently enrolled in the College of Design was conducted in order to analyze correlation between 30 emotional words extracted from the Hangeul font and the selected 36 sample fonts. The combined data was described with the two dimensional dispersion using the quantification theory type III. The analysis found out that the Hangeul font forms the x-axis showing "soft(dynamic).hard(static)" and the y-axis showing "modern(light).classic(heavy)”. Specifically, there exist emotional groups such as "archaic","masculine","feminine","negative", and "modern static"on each axis. In addition, to extract the casual relationship between the value of emotional reaction and its stimulation elements quantitatively, the author indicated the emotional words of each axis and the total value of equivalent five emotional word groups as the standard variance and the constituent of Hangeul font as the independent variable, and then the quantification theory type I was used to analyze the physical elements of the Hangeul font. As a result, "the centerline of gravity(base line)" and "thickness variance of a stroke" on the two axes, and "the centerline of gravity(base line)" and "decoration" among the five groups were identified as the most influential elements that affect the emotional reaction of the subjects.