한국경영정보학회:학술대회논문집

The Korea Society of Management Information Systems (한국경영정보학회)
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Understanding the Role of Trustees in the Adoption of IT Services

  • Kim, Gi-Mun (Department of E-Commerce & International Trade, School of Business, Konyang University) ;
  • Shin, Bong-Sik (Information and Decision Systems, College of Business Administration San Diego State University) ;
  • Lee, Ho-Geun (School of Business, Yonsei University)
  • Published : 2007.06.01
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Abstract

This study deals with an important but ignored topic in IS research, the trustee issue. The purpose of this study, performed in the context of mobile banking, is: (1) to broaden the types of trustees (vendors, mobile channel, customers themselves) that customers consider in the adoption of emerging IT services and (2) to investigate the relationships between customer intention to adopt new IT services and trust in three different trustee types. The analysis showed that customers' self-trust is the most important in shaping their intention to adopt mobile banking. Consumer trust in the mobile channel came in second. Unlike the results of previous research, the effect of customers' trust in vendors was insignificant in mobile banking.

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