Proceedings of the Safety Management and Science Conference (대한안전경영과학회:학술대회논문집)
- 2007.11a
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- Pages.463-467
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- 2007
Service Quality Systems Related Nonstore Selling and Franchise
무점포 판매 및 프랜차이즈 서비스 관련 품질 시스템
Abstract
This paper deals with service quality systems such as nonstore selling service, telemarketing services, call center services, market and opinion research service, franchise service, and, institutional feeding service. These service quality systems include process, infrastructure, and, requirements for the training and development of agents and staffs.
Keywords
- Nonstore Selling;
- Telemarketing;
- Call Center;
- Market and Opinion Research;
- Franchise;
- Institutional Feeding;
- Service Quality Systems