International conference on construction engineering and project management (국제학술발표논문집)
- 2007.03a
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- Pages.704-710
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- 2007
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- 2508-9048(eISSN)
SOCIAL NETWORK THEORY AND PRIVATE HOUSING DEVELOPERS IN MALAYSIA
- Muhammad Hijas Sahari (School of Housing Building and Planning, Universiti Sains Malaysia) ;
- Mastura Jaafar (School of Housing Building and Planning, Universiti Sains Malaysia) ;
- Abdul Rashid Abdul Aziz (School of Housing Building and Planning, Universiti Sains Malaysia)
- Published : 2007.03.01
Abstract
This paper examines the operations of private housing developers (PHDs) based on Social Network Theory. PHDs need to choose the best consultants, contractors and suppliers (CCS) to make sure the project run and complete successfully. PHDs gather the scarce resources from the external environment through personal network. This research used the social network method which relies on alliances based on network, social, tie and trust. The more people/firm PHDs network with, the better chances of finding the right CCS.