컨벤션 서비스 속성 중요도에 따른 만족도와 행동의도에 관한 연구

A Study on Convention Service Importance Affecting Participants' Satisfaction and Intention-to-Behavior

The purpose of this study was to identify convention service attribute that affecting participants' satisfaction and intention-to behavior. theory and existing literature related convention service are reviewed. Based on the literature review, the measurement scale was developed and used for collecting the data. A total of 171 useful sample was collected and utilized for the study. factor analysis, regression analysis, cluster analysis, and ANOVA were operated in SPSS. Three convention service factors were identified. It was found that these three factors affected participants' convention satisfaction and intention-to-behavior. Theoretical and managerial implications were discussed.