Proceedings of the Korea Inteligent Information System Society Conference (한국지능정보시스템학회:학술대회논문집)
- 2007.05a
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- Pages.375-381
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- 2007
GENCOM;An Expert System Mechanism of Genetic Algorithm based Cognitive Map Generator
- Lee, Nam-Ho (Oracle, Ltd.) ;
- Chung, Nam-Ho (Division of Business Administration, Chungju National University) ;
- Lee, Kun-Chang (School of Business Administration, Sungkyunkwan University)
- Published : 2007.05.18
Abstract
Cognitive map (CM) has long been used as an effective way of constructing the human thinking process. In literature regarding CM, a number of successful researches were reported, where CM based what-if analysis could enhance firm's performance. However, there exit very few researches investigating the CM generation method. Therefore this study proposes a GENCOM (Genetic Algorithm based Cognitive Map Generator). In this model combined with CM and GA, GA will find the optimal weight and input vector so that the CM generation. To empirically prove the effectiveness of GENCOM, we collected valid questionnaires from expert in S/W sales cases. Empirical results showed that GENCOM could contribute to effective CM simulation and very useful method to extracting the tacit knowledge of sales experts.