한국디지털정책학회:학술대회논문집

한국디지털정책학회 (The Society of Digital Policy and Management)
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산업재 구매자의 구매의사결정에 미치는 영향요인에 관한 연구

A Study on Influence Factors of Purchasing Decision Making of Industrial Buyer

  • 이승희 (금오공과대학교 산업경영학과) ;
  • 이영하 (금오공과대학교 테크노경영학과) ;
  • 김혜경 (금오공과대학교 대학원 산업경영학과)
  • 발행 : 2007.06.02
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초록

This paper aimed to exam the influence factor of purchasing decision making of industrial buyer and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized influence factors of purchasing decision making of industrial buyer. From previous studies, we drew influence factor. influence factor is buying center, character of industrial goods provider, perceive risk.

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