한국품질경영학회:학술대회논문집 (Proceedings of the Korean Society for Quality Management Conference)
- 한국품질경영학회 2006년도 추계 학술대회
- /
- Pages.302-306
- /
- 2006
영화관의 서비스품질이 고객 충성도에 미치는 영향에 관한 연구;멀티플렉스를 중심으로
A study on The effects of Movie Theater Service Quality to Customer Loyalty;Focus the Multiplex movie theater
- Kim, Bum-Seok (Dept. of Industrial Engineering, KyungHee University) ;
-
Cho, Jai-Rip
(Dept. of Industrial Engineering, KyungHee University)
- 발행 : 2006.11.17
초록
According to increasing spare time by executing a five-day work and concern to multiplex by developing Korean movie industry, it is required an expedient that can not only strengthen the competitiveness but also serve higher level service to custom. thus, this study will provide ways of improving service quality by analyzing the effect of service quality of multiplex on customer satisfaction and re-visit intention.
키워드