Proceedings of the Korean Society for Quality Management Conference (한국품질경영학회:학술대회논문집)

Korean Society for Quality Management (한국품질경영학회)
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A study on The effects of Movie Theater Service Quality to Customer Loyalty;Focus the Multiplex movie theater

영화관의 서비스품질이 고객 충성도에 미치는 영향에 관한 연구;멀티플렉스를 중심으로

  • Kim, Bum-Seok (Dept. of Industrial Engineering, KyungHee University) ;
  • Cho, Jai-Rip (Dept. of Industrial Engineering, KyungHee University)
  • Published : 2006.11.17
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Abstract

According to increasing spare time by executing a five-day work and concern to multiplex by developing Korean movie industry, it is required an expedient that can not only strengthen the competitiveness but also serve higher level service to custom. thus, this study will provide ways of improving service quality by analyzing the effect of service quality of multiplex on customer satisfaction and re-visit intention.

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