한국품질경영학회:학술대회논문집 (Proceedings of the Korean Society for Quality Management Conference)
- 한국품질경영학회 2006년도 추계 학술대회
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- Pages.96-101
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- 2006
상조회사의 장례행사가 고객만족에 미치는 영향 및 만족도 분석
The Effects of Funeral Service of an Aid Company on customer Satisfaction
초록
This study has conducted to analyze the effects of funeral service of aid companies on customer satisfaction. The study got following results by collecting and analyzing 120 customers who performed a funeral service. The results indicated that overall satisfaction of a serviced commodity, linguistic service of a funeral commissioner, and behavioral service of a funeral helper affected on reuse intent.
키워드