대한안전경영과학회:학술대회논문집 (Proceedings of the Safety Management and Science Conference)

대한안전경영과학회 (Korea Safety Management & Science)
권호 표지

경기도자기 산업 최적 마케팅 전략 연구

A Study on Optimal Marketing Strategy in Kyong Ki Ceramics Industry

  • 김창식 (명지대학교 산업시스템공학부) ;
  • 양광모 ((주) 썬더 부설연구소, 명지전문대학 산업시스템경영과) ;
  • 박재현 (서일대학 산업시스템경영과) ;
  • 강경식 (명지대학교 산업시스템공학부)
  • 발행 : 2006.04.01
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초록

Growth possibility is big to culture tourism resources and representative tourist resort of the Korea that use view of nature photon circle properly such as ceramics that target area possesses. Area development plan through growth possibility should be arranged to international ceramics production complex and distribution complex. Therefore, Marketing analyzing future district theme establishment and strength in priority via past and present of target area.

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