Proceedings of the Korean Operations and Management Science Society Conference (한국경영과학회:학술대회논문집)
- 2006.11a
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- Pages.259-270
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- 2006
고객생애가치 측정모형의 B2B 비즈니스 적용연구
Abstract
This research applies Blattberg's CE model to B2B business context. Through the model we estimate customer lifetime value of a semiconductor manufacturer. The results show that Blattberg model has limiting applicability to B2B business context.
Keywords